When an online user enters a search query on Google, then the user will see the natural search results for that query along with AdWords ads, which are highly targeted to the search topic. Therefore, Google AdWords ads are as useful and relevant as Google’s search results. AdWords are revenue generators as they are designed to capture people and land them to a page where they can buy your product or service. Google AdWords provides you loads of mobile optimization options and you can target both text ads and image ads.
Google AdWords is flexible as it has customizable options for your campaign to go with your specific needs –
They can be used to specific keyword match types that allow you to display your ad for exact keyword searches.
Ad extensions provide you the ability to display everything from contact information, product images to a set of links to your site.
You can narrow your audience by their language, their location, or even by their device they’re using.
You can control how much to invest in AdWords and set daily limits for your campaign.